Preface
One of the oldest names in the business, Ladbrokes was been operating since 1886 when the company was founded as commission agents for horses trained at Worcestershire’s Ladbrokes Hall. In the century plus since founding, Ladbrokes has grown to be one of the largest betting companies in the United Kingdom, became the largest retail bookmaker in the world and secured a massive acquisition by the Gala Coral Group (operators of all Gala and Coral products) to become part of the largest online gambling company on the planet.
Having established themselves as an industry heavyweight, the online offerings from Ladbrokes are designed to appeal to experienced gamblers while also providing helpful information and guidance for newer punters. An interesting note about Ladbrokes, they were also one of the first online casinos to offer a loyalty programme for customers.
Product Focus
At Ladbrokes, the focus is on the playing experience, as resources have gone in to making the games play as smoothly as possible, something that the site certainly achieves. That isn’t to say that site design concerns have been rejected completely, as navigation is quick and easy between the various offerings, with a simple and helpful layout.
Ladbrokes relies on a wealth of the most established names in the software supplier industry to bring you their topnotch online offerings. Development teams from the likes of Playtech and Microgaming have combined to produce the unbelievable selection of casino and poker games as well as betting markets on offer across Ladbrokes’ products.
As mentioned, Ladbrokes was on the front end of the rise of the loyalty programme among online gambling operators. They have actually been credited with establishing the first major online casino loyalty programme. And the innovation didn’t stop with the first promotional campaign as Ladbrokes has since rolled out dozens of generous loyalty plans since their initial programme. The widely-known programme currently on offer is the ‘The Grid’, popular enough to earn its own page and section on the site.
Available Products
As one would expect from a operator with over a century of experience in the gambling industry, Ladbrokes knows the importance of innovation, and prominently features their relatively new sports betting exchange along their top navigation bar. Ladbrokes Sports also features all the most popular markets as well as a top-of-the-line in-play betting platform.
Ladbrokes’ casino, mobile and live-dealer offerings tout more than 500 traditional online casino offerings. Players can enjoy slots, video poker, table games and so much more. The partnership secured with Playtech has provided Ladbrokes with a wealth of Marvel slots to offer, fan favourites for most superhero lovers.
The online poker offering from Ladbrokes is probably the lesser-known of the products but holds its own when compared to other top poker offerings. Ladbrokes Poker supplies quality online poker tournaments with a range of skill-levels for those not always looking for the toughest competition.
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